Why we show the table price
The gap between a dosa at the counter and a dosa on your phone, and what we decided to do about it.
“If an app charges a restaurant 25% to deliver a meal, that cost does not disappear into thin air. It lands silently on your receipt.”
At Two Coins Tiffin Room in Basavanagudi, a benne masala dosa costs ₹120 at the counter. It costs ₹120 on FullPlate too. That shouldn't be news, but in 2026, 55 out of every 100 people who order food online in India believe they pay more on the app than at the restaurant. Most of the time, they're right. (Source: LocalCircles national food delivery survey, January 2026).
Over the past eight years, digital food delivery shifted from a logistical miracle into an opaque web of convenience fees, inflated catalog pricing, and restaurant-funded discounts. Restaurant owners, trapped between predatory commissions and dwindling margins, began quietly inflating their online menu prices by 15% to 35% simply to survive.
The result was an erosion of basic culinary trust. The person standing at the Basavanagudi cash desk saw a crisp dosa for ₹120, while their neighbour sitting 2 kilometres away paid ₹165 before packaging, delivery, handling, and rain surge were even calculated.
FullPlate started with a single uncompromising rule: the table price must always be visible. When you browse any kitchen on our app, the counter rate is printed right beside the item. 11 of our 15 partner kitchens have signed our Fair Kitchen pledge, guaranteeing that every single dish matches the dine-in price to the rupee.
For the four legacy kitchens where kitchen volume constraints require a small packaging differential, the exact markup is flagged openly. No surprises. When you know where every rupee goes, you enjoy the meal the way it was cooked to be enjoyed.
Benne Masala Dosa
Two Coins Tiffin Room