The FullPlate brand book

Warm, generous, foodie, a bit spicy. Every swatch, ratio, icon and motion sample on this page is rendered from the same tokens and components the app uses. A portfolio concept, not a real service.

01 · Logo

Logo

The Plate Face: a steel plate seen from above, two katoris for eyes and a papad-edge smile. These are shippable placeholders until the final vector arrives from the HUMAN ticket FUP-P1-02; components keep their API when the artwork swaps.

Full colour on RiceDefault

Full colour on TurmericApp icon, bags

ReversedJacket back, rider bag lid, OOH

One-colour InkStamps, tamper seal, KOT header

One-colour RiceLaser engraving on the steel plate

Production finish

Mono Steel embossPaper bag blind emboss (production finish, no digital asset)

Lockups and app icon

HorizontalGap 0.4 × symbol, cap height 0.5 ×

StackedGap 0.25 × symbol

Symbol only

App iconPlate Face on a Turmeric squircle

Minimum sizes and clear space

20 px

88 px wide

fullplate64 px wide

Minimum sizesSymbol 20 px / 6 mm · horizontal lockup 88 px / 24 mm · wordmark 64 px / 18 mm

Clear spaceOne bowl diameter (18 u, ≈ 0.18 × symbol) on every side

Misuse: don't

Don't
1. Don't recolour the bowls green. Green is reserved for the veg mark.
Don't
2. Don't add a fork or spoon.
Don't
3. Don't rotate the plate. The smile always faces down.
Don't
4. Don't set the wordmark in DM Sans or all caps.
Don't
5. Don't put the logo on busy food photography without a Rice or Ink chip behind it.
Don't
6. Don't use the Plate Face as an emoji replacement in copy.

02 · Colour

Colour

Chili is for action and heat. Turmeric is for warmth and brand. Banana Leaf is for veg and good news. Never place Chili and Banana Leaf side by side as a pair; it reads like a traffic light. Every ratio below is computed in the browser from the hex values (WCAG 2.x).

Aa
Light · #F2B7059.5:1 · AAA
Aa
Dark · #F2B7059.5:1 · AAA
Turmeric turmeric
Brand primary: fills, highlights, the Pass card, bowls. Never Turmeric text on Rice.
Ink on Turmeric
Aa
Light · #D7263D5.0:1 · AA
Aa
Dark · #FF5A6A5.7:1 · AA
Chili Red chili
Primary CTA, spice, alerts, rating stars
onChili on Chili
Aa
Light · #2E7D324.9:1 · AA
Aa
Dark · #5CB8607.5:1 · AAA
Banana Leaf bananaLeaf
Veg mark, success, Table Price badge
Text on Rice
Aa
Light · #7A2E128.9:1 · AAA
Aa
Dark · #C8653F4.8:1 · AA
Clove clove
Non-veg mark (FSSAI brown), egg tag outline
Text on Rice
Aa
Light · #FF8A3D7.4:1 · AAA
Aa
Dark · #FF9D5C8.4:1 · AAA
Ember ember
Warning, Busy kitchen, rain notice. Ink text only
Ink on Ember
Aa
Light · #B3261E6.2:1 · AA
Aa
Dark · #FF6B616.7:1 · AA
Danger danger
Destructive, payment errors
Text on Rice
Aa
Light · #FFF8EC16.4:1 · AAA
Aa
Dark · #15120F16.3:1 · AAA
Rice / Cast Iron rice
App background
Ink on Rice
Aa
Light · #FFFFFF17.3:1 · AAA
Aa
Dark · #211C1814.8:1 · AAA
Surface surface
Cards, sheets
Ink on Surface
Aa
Light · #1E1A1616.4:1 · AAA
Aa
Dark · #F6EFE416.3:1 · AAA
Ink ink
Primary text
Text on Rice
Aa
Light · #6B5E555.9:1 · AA
Aa
Dark · #B8AA9C8.2:1 · AAA
Clay clay
Secondary text
Text on Rice
Aa
Light · #E9E9EB14.3:1 · AAA
Aa
Dark · #2B262213.1:1 · AAA
Steel steel
Plate surfaces, dividers, skeletons
Ink on Steel · decorative only
Aa
Light · #C9CACE10.6:1 · AAA
Aa
Dark · #3A332E10.9:1 · AAA
Steel Deep steelDeep
Plate rim, borders
Ink on Steel Deep · decorative only
Aa
Light · #F7EBD314.6:1 · AAA
Aa
Dark · #231E1914.5:1 · AAA
Map Land mapLand
Cuisine Map land fill
Ink on Map Land · decorative only
glowFire 45%
Glow Fire glowFire
Spice slider edge glow. rgba(215,38,61,0.45) light, rgba(255,90,106,0.40) dark. Alpha token, no text on it.

03 · Type

Type

Fraunces (SOFT 100, WONK 0) for display, DM Sans for everything you read or tap, with tabular numerals on money. Recoleta is commercial; Fraunces is the free substitute. Devanagari and Kannada use Noto, loaded only when the language is switched.

Display · Fraunces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Body · DM Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 · ₹1,249.50

display-xlFraunces · 56/60 · 600 · −1.5%Website hero: Come hungry.
display-lFraunces · 40/44 · 600 · −1%Section heads, “That’s a FullPlate.”: That’s a FullPlate.
display-mFraunces · 28/32 · 600 · −0.5%App screen titles, restaurant name: Sri Sagar Tiffin Room
titleFraunces · 22/28 · 500Card titles, sheet titles: Ghee-roast, Mangaluru style
headlineDM Sans · 18/24 · 700Section headers in app: Street Legends
body-lDM Sans · 16/24 · 400Body: Tiffin rooms, military hotels, Kolkata cabins, Andhra meals halls.
bodyDM Sans · 14/20 · 400Dish descriptions: Crisp neer dosa with a slow-cooked coastal chicken curry.
labelDM Sans · 13/16 · 600 · +1%Chips, buttons, tabs: Comfort · Healthy · Late-night
priceDM Sans · 15/20 · 700 · tabularPrices: ₹826.12
captionDM Sans · 12/16 · 500 · +1%Meta, Table Price text, timestamps: Table price ₹120 · 4.3 ★ · 19 min
microDM Sans · 10/12 · 700 · +6% capsBadges: Bestseller

04 · Icons

Icons

Thirteen custom icons on a 24 px grid, 1.75 px stroke, round caps and joins, drawn in currentColor. The filled state is used only for the active tab and the chilli fill.

IconKatori
A small bowl
IconThali
A plate with 3 bowls
IconChili
Spice level (outline and filled)
IconTempering
A small ladle with 3 seeds
IconVegSleeve
A bag with an inner pouch
IconBananaLeaf
Banana leaf
IconTiffin
A stacked carrier
IconSteam
Steam
IconTablePrice
A price tag with a table
IconOpenBill
A receipt with a magnifier
IconScooter
Rider scooter
IconBell
Bell
IconBellOff
Don’t ring the bell

Chilli states

Outline for empty, filled for selected heat.

Diet marks (FSSAI, never restyled)

Veg Non-vegContains egg

14 × 14 px, 1.5 px stroke. Egg reuses the non-veg mark plus a “Contains egg” tag.

05 · Voice

Voice

An older cousin who knows every good place in the city and will never let you overpay. Indian English is fine (tiffin, katori, mess). Dish names stay in their original language. Brand, feature and programme names are always English.

1. Warm, not cute.
We talk like a host, not a mascot.
Do
Your dal is simmering. Won’t be long.
Don’t
OMG yummy yummy in your tummy 🤤🤤
2. Honest, down to the rupee.
Numbers are specific and explained.
Do
₹5 platform fee. It keeps the lights on at FullPlate. That’s all it’s for.
Don’t
Small convenience charges may apply.
3. Foodie-specific.
Name the dish, the region, the technique.
Do
Ghee-roast, Mangaluru style. Medium-hot, ask for it hotter.
Don’t
Delicious chicken dish, try now!
4. A little spicy.
Wit is allowed after the job is done, never in error states.
Do
(Delivered) Plate’s here. Go, before it goes cold.
Don’t
(Payment failed) Oops, butterfingers! 🙈

06 · Copy bank

Copy bank

531 exact strings, read straight from the copy bank the app uses. Placeholders in {braces} are filled at runtime. Hindi and Kannada cover 30 UI keys and await native review.

Never translated: FullPlate · FullPlate Pass · Plate Builder · Open Bill · Table Price · Veg Sleeve · Street Legends.

Onboarding (9)

onb.1.title: The whole city on one plate.
onb.1.body: Tiffin rooms, military hotels, Kolkata cabins, Andhra meals halls. We found the places locals swear by.
onb.2.title: The table price, right there.
onb.2.body: Every dish shows what it costs at the restaurant. No surprises at checkout.
onb.3.title: Set the heat. Build the plate.
onb.3.body: Tell the kitchen exactly how spicy. Or drag bowls onto a plate and build your own thali.
onb.cta: Let's eat
onb.location: Where should we bring the food?
onb.next: Next

auth.otp.title: Enter the 4-digit code we sent to +91 {phone}

Buttons (7)

cta.add: Add
cta.addPlate: Add plate · ₹{total}
cta.viewCart: View cart · {n} items · ₹{total}
cta.pay: Pay ₹{total}
cta.buildPlate: Build a plate
cta.reorder: Order this again
cta.rateDish: Rate the dishes

Empty states (5)

empty.cart: Your plate's empty. The kitchen's waiting.
empty.orders: No orders yet. Your first plate is one tap away.
empty.search: Nothing for "{q}". Try a dish, a region, or "something spicy".
empty.vegMode: No veg dishes here yet. This kitchen is all about the grill.
empty.plate: Drag a bowl here

Errors (8)

err.network: We lost the signal for a second. Pull down to try again.
err.retry: Try again
err.notFound: We couldn't find that. It may have been removed.
err.accountLoad: We couldn't load your account.
err.payment: Payment didn't go through. No money left your account. Try another UPI app?
err.closed: {restaurant} has closed for the night. Opens at {time}.
err.itemOff: {dish} just sold out. The kitchen's sorry. Here are two things they're proud of.
err.address: We don't reach {locality} yet. We're coming soon.

Toasts (5)

toast.added: Added. Good choice.
toast.spiceFire: Brave. We've told the kitchen.
toast.spiceLocked: This one's born hot. Minimum is {level}.
toast.plateFull: That's a FullPlate. ₹25 off, on us.
toast.refund: ₹{amount} is on its way back to your UPI. We believe you.

Tracking (7)

track.placed: Sending your order to the kitchen…
track.accepted: {restaurant} said yes. Ready in about {prep} min.
track.preparing: Cooking now. Hear that sizzle?
track.ready: Packed and sealed. Waiting for {rider}.
track.picked: {rider} has your food. On the way.
track.arriving: Almost there. {rider} is on your street.
track.vegSleeve: Packed in the Veg Sleeve: a sealed compartment only for veg food.

Everything else (489)

success.paid: Paid. {restaurant} has your order.
success.delivered: Plate's here. Go, before it goes cold.
success.rated: Thank you. {restaurant} will see this tonight.
rate.subline: Rate the dishes. {restaurant} reads every one.
rate.rider: How was {rider}?
rate.riderOptional: Optional. Rider ratings stay separate from the dishes.
rate.comment: Anything else? (optional)
rate.send: Send ratings
rate.later: Later
rate.tag.spice_right: Spice was right
rate.tag.too_spicy: Too spicy
rate.tag.not_spicy_enough: Not spicy enough
rate.tag.arrived_hot: Arrived hot
rate.tag.arrived_cold: Arrived cold
rate.tag.good_portion: Good portion
rate.tag.small_portion: Small portion
rate.tag.too_oily: Too oily
rate.tag.tastes_like_home: Tastes like home
push.accepted.title: They're on it 🔥
push.accepted.body: Two Coins Tiffin Room is making your Ghee Podi Idli.
push.picked.title: On the way
push.picked.body: Manjunath picked up your order. Tracking is live.
push.plateOfDay.title: Plate of the Day: Kosha Mangsho
push.plateOfDay.body: College Street Cabin, Indiranagar. Slow-cooked for 3 hours, ₹349.
push.lateNight.title: Still up?
push.lateNight.body: Platform Nine Pav House is open till 2 am. Vada pav, ₹49.
push.rate.title: How was the Donne Biryani?
push.rate.body: Rate the dish, not just the place. Takes 5 seconds.
login.title: What's your number?
login.getCode: Get code
login.demoOtp: Demo OTP: any 4 digits
loc.back: Back
loc.otherPincode: Other pincode
loc.house: House / flat
loc.landmark: Landmark (optional)
loc.notes: Delivery notes
loc.houseError: Add your flat or house number.
loc.notify: We'll ping you when we're there.
explore.title: Eat across India
explore.subtitle: Food regions, drawn by taste, not borders.
explore.regions: Regions
explore.legends: Street Legends
explore.noVeg: No veg kitchens here yet.
explore.signature: Signature dish
explore.inCart: {n} in cart
explore.regionFail: Couldn't load this region. Close the sheet and try again.
collection.notFound: We couldn't find that collection
collection.notFoundBody: It may have moved. Head back and try another.
collection.backHome: Back to Home
collection.vegEmpty: Nothing here in Veg Mode. Switch it off to see all {n}.
collection.vegOff: Switch off Veg Mode
collection.noMatch: Nothing matches these filters
collection.clearFilters: Clear filters
collection.readStory: Read their story
collection.hideStory: Hide their story
search.placeholder: Search dishes, kitchens, regions
search.dishes: Dishes
search.restaurants: Restaurants
search.regions: Regions
switch.title: Start a new plate?
switch.body: Your cart has {items} from {kitchen}. Adding this will clear it.
switch.otherKitchen: another kitchen
switch.keep: Keep current cart
switch.fresh: Start fresh
dish.closed: Closed
dish.soldOut: Sold out
dish.paused: Paused
restaurant.paused: Not taking orders right now
restaurant.pausedBody: {restaurant} has paused new orders for a bit. Browse the menu and come back soon.
dish.containsEgg: Contains egg
dish.free: Free
dish.upsell: Goes well with
dish.noteLabel: Anything for the kitchen? (optional)
dish.notePlaceholder: e.g. no onions, extra crisp
spice.howSpicy: How spicy?
spice.level: Spice level
spice.cap.1: Barely a whisper. Kid-friendly.
spice.cap.2: A little warmth, nothing scary.
spice.cap.3: Proper, but polite.
spice.cap.4: Real heat. Keep water close.
spice.cap.5: Full blast. You asked for it.
plate.build: Build your plate
plate.noPlates: This kitchen doesn't do plates yet.
plate.added: Plate added. Want another?
plate.gate: Add a base and at least one bowl
plate.loadFail: We couldn't load this kitchen
plate.trayEmpty: Nothing here on this kitchen's plate.
plate.banner: Rice, 3 bowls, a side and a sweet. Fill it for ₹25 off.
plate.full: That's a FullPlate.
plate.oneMore: One more for a FullPlate
plate.count: {n} of 6
plate.tab.base: Base
plate.tab.bowl: Bowls
plate.tab.side: Side
plate.tab.sweet: Sweet
plate.wrong.bowl: Bowls go in the three big spots at the top.
plate.wrong.sweet: Sweets go on the little spot at the edge.
plate.wrong.base: Rice and breads go in the middle.
plate.wrong.side: Sides go on the right, next to the bowls.
cart.placed: Order placed. Taking you to the kitchen…
cart.browse: Browse kitchens
cart.coupon: Apply a coupon
cart.couponInvalid: That code isn't valid for this order.
cart.couponMin: Add {amount} more to use {code}.
cart.billFail: Couldn't work out the bill
cart.deliverTo: Deliver to
cart.addAddress: Add a delivery address
cart.change: Change
cart.add: Add
cart.payWith: Pay with
cart.payMethod: Payment method
cart.keepChange: Please keep change ready.
cart.refundNote: By paying you agree to the Refund Policy.
cart.platesoldOut: A katori in this plate just sold out. Edit the plate to swap it.
cart.thisDish: This dish
cart.openBill: Open Bill
cart.toPay: To pay
cart.noSurprises: No small-cart fee. No rain surge. No surprises.
cart.tipTitle: Tip your rider
cart.tipOther: Other
cart.tipMax: Any amount up to ₹{max}.
cart.tipAmount: Amount in rupees
pay.title: Payment
pay.note: Order from {restaurant}
pay.failTitle: Payment didn't go through
pay.retry: Try another UPI app
pay.cod: Pay on delivery instead
tab.home: Home
tab.explore: Explore
tab.search: Search
tab.orders: Orders
tab.account: Account
topbar.home: Home
topbar.cart: Your plate
topbar.tracking: Order {id}
topbar.orders: Orders
tip.caption: 100% goes to your rider. Always.
instr.no_bell: Don't ring the bell
instr.leave_at_door: Leave at the door
instr.call_on_arrival: Call when you arrive
instr.text_dont_call: Don't call, text
instr.pet_at_home: Pet at home
instr.leave_with_security: Leave with security
kitchen.title: FullPlate Kitchen
kitchen.pickOutlet: Which kitchen are you at?
kitchen.pinPrompt: Enter your 4-digit PIN
kitchen.pinHint: Demo PIN: {pin} (any 4 digits work)
kitchen.pinFail: That PIN didn't work. Ask your owner to reset it.
kitchen.staffLine: {name} · {role}
kitchen.signOut: Sign out
kitchen.accepting: Accepting orders
kitchen.busy: Busy · +10 min
kitchen.pauseTitle: Pause new orders?
kitchen.pauseBody: Customers will see "Not taking orders right now". Resume anytime.
kitchen.pauseConfirm: Pause orders
kitchen.pauseKeep: Keep taking orders
kitchen.soundOn: Sound on
kitchen.soundOff: Sound off
kitchen.today: Today: {orders} orders · ₹{sales}
kitchen.col.new: New
kitchen.col.preparing: Preparing
kitchen.col.ready: Ready for pickup
kitchen.col.picked: Picked up
kitchen.empty.new: No new orders. Kitchen's calm.
kitchen.empty.preparing: Nothing on the stove.
kitchen.empty.ready: Nothing waiting.
kitchen.empty.picked: Picked-up orders show here for 5 minutes.
kitchen.paused: Paused. Customers can't order right now.
kitchen.resume: Resume
kitchen.offline: Reconnecting… new orders will ring as soon as we're back.
kitchen.loadFail: We couldn't load the board.
kitchen.justNow: just now
kitchen.minAgo: {n} min ago
kitchen.badge.vegSleeve: VEG SLEEVE
kitchen.badge.fire: FIRE
kitchen.badge.hot: HOT
kitchen.badge.plate: PLATE
kitchen.badge.repeat: {name} · {nth} order
kitchen.more: +{n} more
kitchen.prepProgress: {done} of {total} min
kitchen.prepOver: +{n} min over
kitchen.markReady: Mark ready
kitchen.plus5: +5 min
kitchen.riderComing: {rider} · on the way
kitchen.riderHere: {rider} is here
kitchen.riderNone: Finding a rider…
kitchen.sealed: Sealed
kitchen.pickedAt: Picked {time}
kitchen.nav.orders: Orders
kitchen.nav.menu: Menu
kitchen.nav.today: Today
kitchen.nav.promotions: Promotions
kitchen.nav.payouts: Payouts
kitchen.nav.reviews: Reviews
kitchen.nav.settings: Settings
kitchen.incoming.title: New order
kitchen.incoming.food: ₹{total} food + packaging
kitchen.incoming.within: Accept within {time}
kitchen.incoming.customerNote: Customer note
kitchen.incoming.prepLabel: Prep time
kitchen.incoming.accept: Accept · {n} min
kitchen.incoming.reject: Can't take it
kitchen.incoming.autoAccepted: Auto-accepted with {n} min. You can change it.
kitchen.incoming.queued: +{n} more waiting
kitchen.reject.title: Can't take this order?
kitchen.reject.itemOut: An item is sold out
kitchen.reject.closing: Kitchen closing
kitchen.reject.busy: Too busy right now
kitchen.reject.openMenu: Next we'll open Menu, so you can switch off the item that ran out.
kitchen.reject.confirm: Reject order
kitchen.reject.back: Back
kitchen.reject.note: The customer gets a full refund. Rejections don't affect your ranking if you mark items sold out first.
kitchen.detail.tabDetails: Details
kitchen.detail.tabTicket: Ticket (KOT)
kitchen.detail.close: Close
kitchen.detail.timeline: Timeline
kitchen.detail.items: Items
kitchen.detail.customer: Customer
kitchen.detail.customerRepeat: {name} · {nth} order from you · says hi 👋
kitchen.detail.customerHello: {name} · says hi 👋
kitchen.detail.rider: Rider
kitchen.detail.riderMeta: {vehicle} · ★ {rating}
kitchen.detail.payout: Payout estimate
kitchen.detail.payoutFood: Food ₹{food} + packaging ₹{packaging} = ₹{total}
kitchen.detail.payoutFees: Commission {pct}% (₹{commission}) + GST on it (₹{gst})
kitchen.detail.payoutNet: You receive ≈ ₹{net}
kitchen.detail.callSupport: Call support
kitchen.detail.supportToast: Calling FullPlate support…
kitchen.detail.print: Print
kitchen.status.placed: Placed
kitchen.status.accepted: Accepted
kitchen.status.preparing: Preparing
kitchen.status.ready: Ready
kitchen.status.picked_up: Picked up
kitchen.status.en_route: On the way
kitchen.status.arriving: Arriving
kitchen.status.delivered: Delivered
kitchen.status.rejected: Rejected
kitchen.status.cancelled: Cancelled
kitchen.menu.title: What's on today
kitchen.menu.subtitle: Switch off anything that runs out. Customers see it instantly. No penalty.
kitchen.menu.search: Search dishes
kitchen.menu.filters: Filter dishes
kitchen.menu.filterAll: All
kitchen.menu.filterSold: Sold out
kitchen.menu.filterPlate: Plate items
kitchen.menu.filterVeg: Veg
kitchen.menu.sections: Menu sections
kitchen.menu.allSections: All dishes
kitchen.menu.sectionCount: {on}/{total} on
kitchen.menu.plateChip: Plate
kitchen.menu.price: ₹{app}
kitchen.menu.priceTable: ₹{app} · table ₹{table}
kitchen.menu.spice: spice {range}
kitchen.menu.available: {dish} available
kitchen.menu.untilTitle: Sold out until…
kitchen.menu.untilToday: Today (back tomorrow 11:00)
kitchen.menu.until2h: 2 hours
kitchen.menu.untilManual: I'll switch it back
kitchen.menu.backToday: Back {time}
kitchen.menu.backTomorrow: Back tomorrow {time}
kitchen.menu.whichOut: Which dish ran out? Switch it off so no more customers order it.
kitchen.menu.empty: No dishes match.
kitchen.menu.loadFail: We couldn't load the menu.
kitchen.today.title: Today
kitchen.today.orders: Orders
kitchen.today.sales: Sales
kitchen.today.avgPrep: Avg prep
kitchen.today.minutes: {n} min
kitchen.today.rating: Dish rating
kitchen.today.hourly: Orders by hour
kitchen.today.bestHour: Your best hour today: {range} ({n} orders).
kitchen.today.noOrders: No orders yet today.
kitchen.today.topDishes: Top dishes today
kitchen.today.ratings: Dish ratings
kitchen.today.dish: Dish
kitchen.today.topTag: Most common tag
kitchen.today.fourteen: Sales, last 14 days
kitchen.today.todayShort: Today
kitchen.today.loadFail: We couldn't load today's numbers.
kitchen.promo.title: Promotions
kitchen.promo.subtitle: Nothing runs without your OK. Every offer needs your OTP.
kitchen.promo.waiting: Waiting for you
kitchen.promo.running: Running
kitchen.promo.past: Past
kitchen.promo.pastEmpty: Nothing yet.
kitchen.promo.waitingEmpty: Nothing waiting. We'll ask before anything runs.
kitchen.promo.whoPays: Who pays
kitchen.promo.youShare: You {you}% · FullPlate {fp}%
kitchen.promo.fullplatePays: FullPlate 100%
kitchen.promo.cost: Your cost: ≈ ₹{lo}–{hi} over {days} days at current volume
kitchen.promo.noCost: Your cost: ₹0. FullPlate pays.
kitchen.promo.lift: Estimated lift: {lift}
kitchen.promo.dates: {from} – {to}
kitchen.promo.review: Review & approve
kitchen.promo.notNow: Not now
kitchen.promo.declined: Not now
kitchen.promo.ended: Ended
kitchen.promo.daysLeft: {n} days left
kitchen.promo.stop: Stop anytime
kitchen.promo.approvedBy: Approved by OTP · {when}
kitchen.promo.sheetTitle: Review & approve
kitchen.promo.terms: {discount} on orders over ₹{min}{schedule}, {days} days. {fund} Ends automatically. No auto-renewal.
kitchen.promo.fundYou: You fund {pct}% of each discount.
kitchen.promo.fundFp: FullPlate funds the whole discount.
kitchen.promo.sendOtp: Send OTP
kitchen.promo.otpSent: Sent to {phone}
kitchen.promo.otpLabel: 4-digit OTP
kitchen.promo.otpHint: Demo OTP: 2468 (any 4 digits work)
kitchen.promo.otpSignature: This OTP is your signature. We keep a record of what you approved and when.
kitchen.promo.approve: Approve
kitchen.promo.approved: Approved. Starts {when}.
kitchen.promo.stopTitle: Stop this offer?
kitchen.promo.stopBody: Stopping also needs your OTP.
kitchen.promo.stopConfirm: Stop offer
kitchen.promo.stopped: Offer stopped.
kitchen.promo.close: Close
kitchen.promo.loadFail: We couldn't load promotions.
kitchen.promo.needOtp: Send the OTP first. No OTP, no offer.
kitchen.payout.title: Payouts
kitchen.payout.last: Last payout
kitchen.payout.next: Next payout
kitchen.payout.lastLine: Last payout ₹{net} · Paid {day} · UTR {utr}
kitchen.payout.nextLine: Next payout ₹{net} so far · Scheduled for {day}
kitchen.payout.kept: You kept {pct}% of what customers paid for your food and packaging.
kitchen.payout.statement: Statement · {period} · {orders} orders
kitchen.payout.why: Why?
kitchen.payout.gstNote: GST on food is collected and paid by FullPlate as the e-commerce operator. It's never deducted from you.
kitchen.payout.download: Download statement (PDF)
kitchen.payout.downloaded: Statement saved (demo).
kitchen.payout.net: You receive
kitchen.payout.why.commission: 14% of food value. Flat, published, the same for everyone.
kitchen.payout.why.gst_on_commission: 18% GST on our commission, as the law requires.
kitchen.payout.why.promo_share: Only offers you approved with an OTP.
kitchen.payout.why.refund_recovery: 2 orders where an item was missed. See the orders and the customer's report.
kitchen.payout.why.tds: 0.1% under Section 194-O, deposited against your PAN. It shows in your 26AS.
kitchen.payout.loadFail: We couldn't load payouts.
kitchen.reviews.title: Reviews
kitchen.reviews.loved: Your most-loved dish: {dish} ({avg}★, {count} ratings)
kitchen.reviews.allDishes: All dishes
kitchen.reviews.allStars: All stars
kitchen.reviews.stars: {n}★
kitchen.reviews.reply: Reply
kitchen.reviews.send: Send reply
kitchen.reviews.replied: Your reply
kitchen.reviews.placeholder: Write a reply…
kitchen.reviews.suggest1: Thank you! 🙏
kitchen.reviews.suggest2: Sorry about that, we've told the kitchen.
kitchen.reviews.suggest3: Come back soon!
kitchen.reviews.empty: No reviews match.
kitchen.reviews.new: New
kitchen.reviews.loadFail: We couldn't load reviews.
kitchen.reviews.filterDish: Filter by dish
kitchen.reviews.filterStars: Filter by stars
kitchen.settings.title: Settings
kitchen.settings.sound: Sound for new orders
kitchen.settings.autoPrint: Auto-print KOT on accept
kitchen.settings.prep: Default prep time
kitchen.settings.busy: Busy mode adds
kitchen.settings.busyValue: +10 min
kitchen.settings.night: Night service
kitchen.settings.nightHint: Dark screen for a dim kitchen.
kitchen.settings.staff: Staff
kitchen.settings.language: Language
kitchen.settings.langSoon: Tamil and Kannada screens arrive after the native-speaker review. For now the tablet stays in English.
kitchen.settings.charter: The Fair Kitchen charter
kitchen.settings.charterToast: Flat 14% commission. Table Price honoured. Rejections without penalty. Payout in 7 days.
kitchen.settings.logout: Log out
kitchen.settings.minutes: {n} min
kitchen.settings.owner: Owner
rider.title: FullPlate Rider
rider.signin.pick: Who's riding today?
rider.signin.vehicle: {name} · {vehicle}
rider.signin.language: Choose your language
rider.signin.start: Start
rider.tab.home: Home
rider.tab.earnings: Earnings
rider.tab.profile: Profile
rider.home.online: You're online · Domlur zone
rider.home.offline: You're offline
rider.home.goOnline: Go online to get orders
rider.home.waiting: Waiting for an offer. Stay near your zone.
rider.home.today: Today
rider.home.drops: {n} drops
rider.home.onlineFor: {h} h {m} m online
rider.home.incentiveTitle: {target} drops today → +₹{bonus}
rider.home.incentiveCaption: {n} more. Peak hours 7–10 pm.
rider.home.week: This week
rider.home.demand: Where it's busy
rider.home.busy: Busy
rider.home.veryBusy: Very busy
rider.home.bagTitle: Check your Veg Sleeve
rider.home.bagBody: Zipped, clean, and dry. Veg orders go inside, everything else in the main bag.
rider.home.bagOk: Checked
rider.offer.titleBatch: 2 orders · 1 trip
rider.offer.titleSingle: New order
rider.offer.tips: Tips: ₹{n} so far, 100% yours. You'll see them at drop.
rider.offer.swipeBatch: Swipe to accept 2 orders
rider.offer.swipeSingle: Swipe to accept
rider.offer.declineTitle: Why? (optional)
rider.offer.declineFar: Too far
rider.offer.declineBag: Bag full
rider.offer.declineBreak: Taking a break
rider.offer.declineNote: Declining never lowers your rating.
rider.offer.declineBack: Back to the offer
rider.offer.declined: Declined. No penalty.
rider.offer.expired: Offer expired. No penalty.
rider.offer.joined: +1 order joined your trip: {kitchen}, {m} m away. +₹{pay}.
rider.offer.joinedOk: OK
rider.offer.joinedSkip: Skip it
rider.offer.joinedKept: Noted. The extra order stays on your trip for now.
rider.offer.stopPickup: {km} km · ready in ~{min} min
rider.offer.stopPickupNear: +{km} km
rider.offer.stopDrop: {km} km
rider.offer.stopDropNear: +{km} km
rider.job.pickupOf: Pick up {n} of {total} · {name}
rider.job.dropOf: Drop {n} of {total} · {name}
rider.job.km: {km} km
rider.job.navigate: Navigate
rider.job.turn: Head south on Double Rd, 300 m
rider.job.arrivedAt: Arrived at {name}
rider.job.arrivedDrop: Arrived at drop
rider.job.trip: Your trip
rider.job.voice: Voice guide
rider.job.voiceText: Next stop: {name}. {km} kilometres.
rider.pickup.at: At {name}
rider.pickup.ready: Packed & sealed. Collect from the counter.
rider.pickup.soon: Kitchen says ready in ~{n} min
rider.pickup.items: {n} items: {what}
rider.pickup.counted: Counted {n} items
rider.pickup.seal: Tamper seal is on
rider.pickup.vegSleeve: Veg order in the Veg Sleeve
rider.pickup.vegSleeveWhy: The Veg Sleeve is the zipped inner pouch. It keeps veg food away from spills from other orders. No one outside sees which order is which.
rider.pickup.swipe: Picked up {code}
rider.pickup.waiting: Waiting for the kitchen to finish
rider.drop.noBell: Don't ring the bell
rider.drop.text: Text, don't call
rider.drop.leave: Leave it at the door
rider.drop.call: Call
rider.drop.callToast: Calling {name} on a masked number…
rider.drop.chat: Chat
rider.drop.chatDownstairs: I'm downstairs
rider.drop.chatGate: At the gate, security is asking for your flat number
rider.drop.chatDoor: Leaving it at the door as asked
rider.drop.chatAck: Thanks! Coming down now.
rider.proof.title: Delivery code
rider.proof.hint: Customer's OTP: {otp}
rider.proof.mismatch: That code doesn't match. Ask the customer to check the FullPlate app.
rider.proof.support: Call support
rider.proof.supportToast: Calling FullPlate support…
rider.proof.leaveTitle: Leave at door
rider.proof.delivered: Delivered to {name}. +₹{pay}, tip ₹{tip}.
rider.done.title: Trip done 🎉
rider.done.base: Base
rider.done.distance: Distance
rider.done.batchBonus: Batch bonus
rider.done.tip: Tip
rider.done.total: Total
rider.done.welfare: Welfare fee: 1% of payout (max ₹0.50 per delivery) is paid by FullPlate to the Karnataka gig workers' fund. It's not deducted from you.
rider.done.backOnline: Back online
rider.done.break: Take a break
rider.done.incentive: Incentive progress
rider.earn.title: Earnings
rider.earn.today: Today
rider.earn.week: This week
rider.earn.month: This month
rider.earn.trips: Today's trips
rider.earn.noTrips: Trips you finish today show up here, with every pay line.
rider.earn.trip: {codes} · {n} drops
rider.earn.howTitle: How pay works
rider.earn.howBody: Base ₹25 per drop + ₹7 per km + ₹12 for each extra order in a batch + 100% of tips. You see this before you accept. Always.
rider.earn.payout: Paid every Monday to your bank. Next: ₹{n}.
rider.profile.title: Profile
rider.profile.rating: {rating} ★ rating
rider.profile.deliveries: {n} deliveries
rider.profile.vehicle: {vehicle} · {plate}
rider.profile.docs: Documents
rider.profile.dl: Driving licence
rider.profile.rc: Vehicle RC
rider.profile.insurance: Insurance
rider.profile.verified: Verified
rider.profile.safety: Safety
rider.profile.cover: Accident insurance: ₹5,00,000 cover, active
rider.profile.rain: Rain gear: collect from the Domlur hub
rider.profile.sosToast: SOS sent to FullPlate safety. Stay where you are.
rider.profile.language: Language
rider.profile.help: Help
rider.profile.helpToast: Opening help…
rider.profile.logout: Log out

07 · Motion

Motion

Things settle like food on a plate: a little overshoot, then rest. Heat rises. Money never bounces. Under reduced motion every spring becomes a 140 ms crossfade and the edge glow becomes a static 2 px Chili inner border.

ease.standardMost transitions
ease.enterSheets, cards in
ease.exitOut
ease.sizzleSeed pops, chilli fill (back-out)

Easing tokensDuration.slow 420 ms. Press play.

Bowl snapspring.snap 520 / 22 / 0.9 · overshoot scale 1.08

Sizzle loader2.4 s loop · seeds pop on ease.sizzle, 90 ms stagger

Spice level

Spice fill and edge glowChilli fills in 180 ms. At Fire the glow fades in over 280 ms, then breathes at 1.6 s. Scoped to this card.

₹826.12

Money never bouncesBills and payouts use a calm 420 ms tween, never a spring.

Placeholder

Logo sting (2.4 s)HUMAN placeholder, FUP-P1-06. Rim draw 600 ms, two bowls drop 2 × 300 ms, smile draw 400 ms, wordmark rises 8 px. Static end frame shown until the .lottie is delivered.

Tokens
Token	Value
`ease.standard`	`cubic-bezier(0.2, 0.8, 0.2, 1)`
`ease.enter`	`cubic-bezier(0.05, 0.7, 0.1, 1)`
`ease.exit`	`cubic-bezier(0.3, 0, 0.8, 0.15)`
`ease.sizzle`	`cubic-bezier(0.34, 1.56, 0.64, 1)`
`duration`	fast 140 ms · base 240 ms · slow 420 ms
`spring.snap`	stiffness 520, damping 22, mass 0.9
`spring.soft`	stiffness 260, damping 28

08 · Photography

Photography

Top-down, steel plates and katoris, natural window light from the left, soft shadows, on a warm surface. Food fills 60–70% of the frame, with one hand-made detail: a drizzle of ghee, a torn roti, a curry leaf. Real photos land in P5; these prompts make the placeholders.

Plate centred

FrameEvery dish photo is 1:1, 1200 × 1200, plate centred, rim cropped by 4%.

Colour gradeWarm whites (≈ 5200 K), lifted blacks, turmeric-leaning highlights, saturation −5.

No plastic in hero shots

NeverPlastic containers in hero shots. Delivery packaging only appears in arrival shots.

AI image prompts

1. Dish grid master
Top-down food photograph of {dish} served in a stainless steel katori on a large steel thali, natural soft window light from the left, warm wooden table with subtle texture, a few fresh curry leaves and a drizzle of ghee, authentic home-style Indian plating, 1:1 composition with plate centered, shallow shadows, editorial food photography, 50mm, high detail, no text, no logos
2. Rider hero
Editorial photo of an Indian delivery rider in a turmeric-yellow jacket with a square insulated backpack, parked on a scooter outside a small old tiffin restaurant in Basavanagudi Bengaluru at golden hour, steam rising from the restaurant doorway, shallow depth of field, 35mm, natural light, backpack front is a plain turmeric-yellow panel, no text, no logos
3. Street Legends scene
Warm evening photograph of a tiny Mumbai-style vada pav stall with hand-painted signboard blanked out, crowd of office-goers in soft focus, tungsten light, steam from the kadhai, documentary style, 35mm, no text
4. Unboxing / arrival
Top-down photograph of a kraft paper food delivery bag opened on a kitchen counter, a round steel-look meal tray with a plain turmeric sleeve, a small wooden spoon in a paper sleeve, a red tamper seal sticker (blank), soft morning light, no text, no logos
5. Family table
Candid photo of a Kerala family of three at a dining table in a Bengaluru apartment, sharing appam and stew from steel bowls, a baby asleep in a bouncer in the background, warm lamp light, 35mm, natural, no text

09 · Mockups

Mockups

Physical branding lands in P5. 0 of 39 mockups are in place; the rest show a labelled placeholder that swaps to the image automatically once the .webp exists in public/images/mockups/.

Rider kit

Placeholder · awaiting P5
bag-back.webp
bag back
Placeholder · awaiting P5
bag-open-veg-sleeve.webp
bag open veg sleeve
Placeholder · awaiting P5
jacket-back.webp
jacket back
Placeholder · awaiting P5
jacket-front.webp
jacket front
Placeholder · awaiting P5
polo.webp
polo
Placeholder · awaiting P5
helmet.webp
helmet
Placeholder · awaiting P5
id-card.webp
id card

Food packaging

Placeholder · awaiting P5
seal-sticker-sheet.webp
seal sticker sheet
Placeholder · awaiting P5
seal-on-bag.webp
seal on bag
Placeholder · awaiting P5
paper-bag.webp
paper bag
Placeholder · awaiting P5
plate-tray-open.webp
plate tray open
Placeholder · awaiting P5
plate-tray-sleeved.webp
plate tray sleeved
Placeholder · awaiting P5
biryani-sleeve.webp
biryani sleeve
Placeholder · awaiting P5
cutlery-kit.webp
cutlery kit

Partner kit

Placeholder · awaiting P5
window-sticker.webp
window sticker
Placeholder · awaiting P5
qr-stand.webp
qr stand
Placeholder · awaiting P5
legend-plaque.webp
legend plaque
Placeholder · awaiting P5
kot-roll.webp
kot roll
Placeholder · awaiting P5
tablet-stand.webp
tablet stand
Placeholder · awaiting P5
apron.webp
apron

Vehicles, hubs, merch

Placeholder · awaiting P5
ev-scooter.webp
ev scooter
Placeholder · awaiting P5
hub-fascia.webp
hub fascia
Placeholder · awaiting P5
steel-plate.webp
steel plate
Placeholder · awaiting P5
katori-set.webp
katori set
Placeholder · awaiting P5
tee.webp
tee
Placeholder · awaiting P5
cap.webp
cap
Placeholder · awaiting P5
tote.webp
tote
Placeholder · awaiting P5
sticker-sheet.webp
sticker sheet

OOH and social

Placeholder · awaiting P5
ooh-table-price.webp
ooh table price
Placeholder · awaiting P5
ooh-street-legends.webp
ooh street legends
Placeholder · awaiting P5
ooh-set-the-heat.webp
ooh set the heat
Placeholder · awaiting P5
ig-build-it-1.webp
ig build it 1
Placeholder · awaiting P5
ig-build-it-2.webp
ig build it 2
Placeholder · awaiting P5
ig-build-it-3.webp
ig build it 3
Placeholder · awaiting P5
ig-build-it-4.webp
ig build it 4
Placeholder · awaiting P5
ig-build-it-5.webp
ig build it 5
Placeholder · awaiting P5
ig-table-price.webp
ig table price
Placeholder · awaiting P5
ig-spice-meme.webp
ig spice meme
Placeholder · awaiting P5
story-poll.webp
story poll