FULLPLATE / K01 / BRAND GUIDELINES
12-page A4 landscape specification guide. CMYK and RGB values are production references; proof before offset runs.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
FullPlate is an ethical food delivery platform connecting food lovers with heritage regional kitchens. These brand rules safeguard clarity, dignity and culinary pride across all physical and digital expressions.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
The mark represents a classic Indian thali plate featuring handcrafted katori bowls. Use the horizontal lockup for primary identity and the PlateFace symbol for app icons, avatars, and compact spaces.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Maintain a clear margin of at least one katori diameter on all four sides. Never set the lockup below 24 mm in print or 120 px on screen. The standalone PlateFace symbol can scale down to 20 px.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Do not squash or stretch the mark, do not rotate off-axis, do not recolour outside approved palette tokens, do not add drop shadows or gradients, and never place the mark on busy photographic backgrounds.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Chili Red provides purposeful energy for calls to action. Turmeric Yellow brings festive warmth and appetite. Rice Cream softens backgrounds, while Sesame Charcoal anchors long-form typography.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Fraunces italic expresses timeless regional kitchen traditions. DM Sans handles customer orders and kitchen numbers with crisp legibility. JetBrains Mono powers KOT tickets and bills.
JETBRAINS MONO — KOT #4821 · PREP TIME: 18 MINFULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Speak like a trusted cook sharing a family recipe. Describe ingredients, origin and prep time clearly. Never use hollow food marketing hyperbole or deceptive discount gimmicks.
“Slow-simmered Mangalore chicken curry with Byadagi chilies and coconut.”
“UNBELIEVABLE CRAZY DISCOUNTED CHICKEN BOMB EXPLOSION!!!”
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Custom culinary icons at 20–24 px. Strict vegetarian indicators adhere to the green banana leaf circle, while non-vegetarian dishes carry the deep clove triangle.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Natural directional light from a 45-degree angle. True-to-life portions in unglazed stoneware, brass katoris or banana leaf liners. No artificial food lacquer, fake steam or exaggerated food styling.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Digital layouts sit on a responsive 12-column grid with 24 px gutters. Print artifacts require a 5 mm safe margin, 3 mm bleed, and body typography no smaller than 7 pt.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
Transitions use the signature sizzle curve (cubic-bezier(0.34, 1.56, 0.64, 1)). Interactive taps settle in 140 ms; plate reveals take 420 ms. Respect prefers-reduced-motion across all surfaces.
FULLPLATE BRAND SYSTEM · 2026 · SPECIFICATION
During dinner rush and late hours, kitchen tablets shift to Cast Iron dark mode (#15120F). High-contrast turmeric and white highlights ensure order cards remain readable across a busy line.